How to Create High-Converting Lead Pages with Distribute
Welcome to our guide on creating effective lead pages using Distribute's platform. This comprehensive walkthrough will help you create personalized, high-value content pages that convert prospects into meetings.
Understanding LeadPages
Lead pages are interactive, Notion-style pages enhanced with conversion tools designed specifically for sales professionals. Their primary purpose is to deliver what we call High Value Piece of Content (HVPC) - personalized resources that demonstrate value to your prospects while facilitating easy meeting scheduling.
Getting Started
To create your first lead page, navigate to the dashboard and click "Create Page." Use AI to create your LeadPage using call recording content or a template to get started faster.
1 - On your page, open the sidebar
Open up the sidebar
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2 - Add a conversion tool
Click the arrow next to "Advanced Conversions" to see a full list of conversion and lead capture tools available.
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3 - Share the Page
In this example, I've added a content gate. Now, when I share the page, my viewers will be gated with a form.
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Watch this video to learn more
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Creating Your Content
Once you've created a new page, you'll access our intuitive editor. Here are the key features you should know about:
Using AI Assistance
Press the spacebar anywhere on the page to activate our AI assistant. You can request various types of content, such as:
Custom tables
Targeted messaging
Implementation timelines
Product comparisons
Adding Elements with the Content Components
Click the slash (/) command to access our built-in app store. This reveals a wide array of content elements you can add to your page:
Timelines
Video embeds
File attachments
Images
Customer testimonials
Task lists
Implementation guides
Working with Snippets
Snippets are reusable content blocks that save you time. Access your saved snippets through the slash menu to quickly insert frequently used content like case studies, product features, or company information.
Setting Up Conversion Tools
The real power of lead pages comes from their conversion capabilities. Here's how to add and configure conversion elements:
Adding Calendar Pop-ups
Click the "Add Conversion Event" button
Select "Calendar Pop-up" from the options
Insert your scheduling link (compatible with Calendly, Chili Piper, Outreach, HubSpot, and other major scheduling tools)
Customize your invitation message
Set up trigger conditions
Configuring Trigger Settings
You can set two types of triggers for your calendar pop-ups:
Time-based triggers: Set the pop-up to appear after a specific duration (e.g., 30 seconds of engagement)
Exit-intent triggers: Activate the pop-up when a visitor attempts to leave the page
Tracking Engagement
Lead pages include comprehensive analytics to help you understand prospect engagement:
Available Metrics
Time spent on page
Company-level engagement (for B2B)
Conversion rates
Individual lead information
Page interaction patterns
Using Analytics for Follow-up
Monitor these metrics to:
Identify highly engaged prospects
Time your follow-up communications
Refine your content based on engagement patterns
Track the success of different page variations
Best Practices
To maximize the effectiveness of your lead pages:
Content Strategy
Create content that directly addresses your prospect's needs and pain points. This might include:
Custom analysis of their current situation
Relevant case studies
Implementation roadmaps
ROI calculations
Conversion Optimization
Use soft CTAs that feel natural rather than pushy
Place your most valuable content above the fold
Include social proof through testimonials and case studies
Keep the page focused on a single conversion goal
Testing and Iteration
Create different versions of your pages for different segments
Test various trigger timings for your pop-ups
Monitor which content sections generate the most engagement
Regularly update your content based on feedback and results
Next Steps
After creating your first lead page:
Share it with your team for feedback
Test it with a small group of prospects
Monitor the analytics closely
Iterate based on the results
Scale your successful approaches across your pipeline
Remember, the key to success with lead pages is creating genuine value for your prospects while making it easy for them to take the next step in their buyer's journey.
Need additional help? Join our community or reach out to our support team for guidance on making the most of your lead pages.